why

Creative Pois-On is a curios name, we know. Do you want to know why we called ourselves this way?

Let's start from the main meaning. There are more than 7 billion people living on Planet Earth. Every single one of us is like an isolated island, a polka-dot (Pois, in French), seemingly disconnected from one another. Laptops, smartphones and social media provide technological bridges, but the story-lines they channel are the real threads for all the living polka-dots around the world to truly connect in this infinite maze.

Polka-Dots

WHY POIS?

“A polka-dot has the form of the sun, which is a symbol of the energy of the whole world and our living life, and also the form of the moon, which is calm. Round, soft, colorful, senseless and unknowing.

Polka-dots can’t stay alone; like the communicative life of people, two or three polka-dots become movement…Polka-dots are a way to infinity.”

YAYOI KUSAMA

Yayoi Kusama's art and this quote, in particular, are behind the inspiration for our name and concept. Like polka-dots, human beings have strong individualities. At moments we are full of energy like the sun, and in others, we are calm and reflective like the moon, but seemingly, charmingly attractive. As polka-dots, human beings cannot stay alone; they attract one another like they attract material and immaterial things. We are the magnetic storytellers of this attraction.

WHY CREATIVE?

We are all Creators. And we have all been given the power of creativity to transform and affect the reality around us in infinite possible ways. But we need to go back to the source, to the original idea of ourselves that allowed us to relate with one another in the first place, through our creative actions and distinctive voices. We can help you do that by reconnecting you with that innate source within, and immerse yourself in the particular stories you want to tell.

Usually, we link the word creativity to the concept of art, equating creative with artistic. So, do we think that only artists, creative directors or designers are blessed with the gift of creativity? What about business people, lawyers, and doctors? Are they not creative? Our assumption is that we are all creative, and we all have a huge creative potential that in some of us is just waiting to be reawakened. Creativity is a great journey that can lead you to develop surprisingly new ideas and unusual ways to solve your everyday problems.

Light
why
ON

A gesture as small as switching ON a light can literally change the perception of a room, a view, a scenario. A creation can stay in the darkness of its incubation for years, and yet to bring it to light it takes a second. But pressing that ON button could be the most frightening step. It takes a lot of courage and mastering the art to keep Fear at bay. We are ON it, we are ON-line for you and literally ON the Lines of your stories, of your creations, whether it is: a new art exhibition, a fashion collection, a movie, a new album, the opening of a restaurant… or that pitch for that big company that is haunting your sleepless nights. We can press that ON button with you, and coach you not just on how you can effectively narrate a story, but also what’s the best way to bringing ON to the light.