Can We Learn Business Secrets From Artists?

For our ON-Business column, our Business Innovation Strategist and Artistic Director Daniela Pavan distills tips on creativity and success in times of COVID-19.

For years people in creative roles were kind of left out of serious business conversations, which instead used to take place only among the upper management in boardrooms. More recently, it looks like Creativity is knocking at the door of those rooms and has gained the right to sit at the decision-making tables as a driver of innovation. The creative spark that used to be just an aesthetic abstraction and somehow light and breezy concept, is now an important leadership quality that is dramatically transforming the way we do business.

By Daniela Pavan

The challenging scenario created by the pandemic emergency is giving creativity an even more crucial role in our lives. We’ve been through so many changes during the past months: we changed the way we work, the way we interact with each other, the way we shop. Change looks always scary, and facing change can throw us in a state of chaos. In times of crisis like these, who should we turn to, and learn from? My answer is: from creative minds, from artists. You may remember Darwin’s evolution theory about “the survival of the fittest”. It’s not the strongest or the smartest one who survives but the one who can adapt more quickly to change and to new contexts. The ability to adapt to change combined with resilience (the quality of recovering quickly from failure and adversity, and using the opportunity for your personal development,) seems to be the best match to navigate this unprecedented scenario. A set of skills that are part of artists and creatives’ natural attitude. 

Darwin

The Creative Pois-On #CreativityWillSaveUs video and podcast series wants to demonstrate this exactly. We started the project to give voice to prominent figures from the world of art, culture, and entertainment during the COVID-19 emergency, inviting them to come together to reflect on the central value that art brings to humanity during the harsh quarantine times. We have been blessed by so many great contributions from artists from all over the world: 50+ artists for 10 episodes plus a special one celebrating Pride Day. Following these artists and watching them from a privileged point of view, we realized that even between their differences in terms of disciplines and artistic attitudes, they all have two fundemantal traits in common: resilience and adaptability. In fact, they all managed to keep their creative spark alive and produce arts against all of the odds. Even the performing artists who have seen their venues abruptly shut down, basically overnight.

#CreativityWillSaveUs – Follow our Series on our Official Youtube Channel Creative Pois-On

So now the question is, how can we learn to be ourselves, as resilient and flexible? Here are some of the reflections that our series #CreativityWillSaveUs inspired me:

1 Change the narrative: when something bad or unpredictable happens, many of us spend a lot of time in a “rumination mood”, reliving the event over and over in our heads. This way we don’t allow ourselves to move forward. What I learned from our artists is the importance and the courage to change a story by building a new one. How? By writing, singing, playing music, painting, acting, there are infinite creative ways that we could all explore. The goal is to be brave enough to face our deepest thoughts and feelings, and not to necessarily produce a memoir-like masterpiece, courage as a first step is already a big accomplishment. And precisely about this topic, I found out that there is a study from 1988 that demonstrates how a sample of people who embarked in an Expressive Writing program for four days was healthier six weeks later and happier up to three months later if compared to some others whose task was to write about some more random topics. This is valid, in my opinion, for any form of art because it forces us to deeply analyze each one of our ideas and allows us to see things from new perspectives. I personally enjoy changing my narratives through acting and dancing, because they both allow me to explore the story from different angles.

2 Practice Meditation: you may already know that usually, our most painful thoughts revolve around our past and our future. We may regret things that went wrong or we are anxious about the things that will happen or not happen to us. Practicing mindfulness and meditation keeps us centered and concentrated on the present. being, the now. You may think that our main concerns are attached to the present time we are living. You might have this sensation, even though really, our lives are made of a series of circumstances that often we can’t control. Therefore meditation can help us stay focused on what we can control, accept what we can’t control and think more clearly about our next steps. The past months have been very painful for me as well, on a personal level. I want to suggest a practice that I like to do: mindful breathing. I usually get very anxious because I am always projecting my thoughts into the future of what might happen. This exercise can be done for 5 or 7 minutes a day, or every time you feel under stress. Find a comfortable position. You can be seated on a chair or on the floor, on a cushion. Keep your back upright, but not too tight, with your hands rested comfortably. Allow yourself to relax and become aware of your body seated, the sensations that it experiences, the connection with the floor or the chair. Remove any tightness or tension. Simply breathe. Feel the natural flow of breath, while inhaling and exhaling. Notice how you feel while you breathe. See if you can feel the sensations of your breath, one breath at a time. Now as you do this, your mind may start to wander and think about different things. It’s very natural, so no worries. When this happens, gently redirect your attention right back to the breathing.

IKIGAI
Photo by Mayank Baranwal on Unsplash

3 Find your Ikigai. Ikigai is a Japanese word that means purpose in life. We can say that Ikigai is the secret ingredient for happiness. Ikigai is about finding fulfillment, happiness, and balance in life. Many of us think that our job, family, and passions are different solos, like separate aspects of life. The Ikigai philosophy instead puts the accent on a fundamental truth: nothing in life is a solo… but everything is connected… as we always say here at Creative Pois-On. So yes, according to the Ikigai, it is possible to be true to what you love, live a fulfilled life, and make a positive impact on the life of others. So let’s dive in, what’s the definition of Ikigai. The Ikigai is the intersection between what you love, what the world needs, what you can get paid for, and what you are good at. Take a few minutes to write down some keywords, concepts, and ideas that come up to your mind for each of the four categories above and for overlapping areas. Think about how these elements may relate to each other. And then, leave space in your mind to whatever element, word, category, may naturally emerge by bringing these four elements together. So when you have this centerpiece clear in your mind found it, think about what is the first very simple step you can immediately take, and that it could be a practical expression of this centerpiece, which is your Ikigai. Are you curious to try? Artists, creative minds as well as successful businessmen all over the world, have in common the fact that they have found their Ikigai, that they are crystal clear about their purpose in life. That is what keeps them motivated, resilient but also flexible and perseverant.

Now it’s up to you. Ready to take your first step? 

Learn more about Creative Pois-On Business Services HERE.

About Daniela Pavan

THE STORYTELLER WHO CONNECTS THE DOTS OF CREATIVITY, INNOVATION, AND BUSINESS

Daniela Pavan

Born and raised in Italy, Daniela Pavan is now based in NYC. This is one of the reasons why she is blessed with both Italian artistic passion and NYC’s unique edge. With 20 years of experience working in the world of digital, design and communication with big companies, agencies as well as small start-ups, Daniela has also a strong collaboration with the University of Venice (Italy) where she won a grant for a research focused on understanding if and how creativity and design can be drivers for innovation. Co-Founder, Artistic Director, Creativity Curator, and Business Mind of Creative Pois-On.  She is also our resident “bridge builder” as she is fluent in both business and creativity! Our creatives would be lost without her! Follow her Creative Bridge episodes on the Creative Pois-On Podcast.

Unlocking & Unmasking With the Powers of Art & Creativity

Letter From Our Editor in Chief Tommaso Cartia

Marco Gallotta
NYC-based Artist Marco Gallotta Masks Series – A tribute to all our first responders.

New York, May 20th, 2020,
how long have you been locked down? A couple of months? Is it really just a couple of months, or have we been living in stages of lockdown, on and off, since our life’s journeys began? Have we escaped? Have we tried to escape? With our bodies, with our minds, with our souls? Have we experienced freedom or are we still excruciatingly mingling with self-imposed or super-imposed imprisonments? Do we know that is our Self who is Super and has Super-powers? Are we aware of the superpower of our creative minds? Do we know that the Creation is never completed until we co-create it and expand its marvels with the pyrotechnical visions of the worlds we wish to live? 

How Long Have I Been Locked Down?

Tommaso Cartia
Tommaso Cartia – Editor in Chief of Creative Pois-On’s Storytelier.

That was one of my first thoughts when the surreal and yet super-real atmosphere of this global pandemic started clouding our vision and super-impose itself on our daily lives. Why was this atmosphere so familiar to me, where and when did I experience it? If I detected the origin of this feeling, could I have recollected how I dealt with it before, and what helped me to escape? The brutal desolation and isolation, the sorrow and the despair, with which this sneaky and virulent virus is paralyzing and polluting both our bodies and consciences, brought back virulent paralyzing and polluting memories.

Masking – An Old Habit
This is certainly not the first mask I’m wearing, and masking is a fashion that really never went out of style. How many times was I forced to wear a mask; a mask on my eyes for the worlds I wasn’t allowed to see or reach, a mask on my mouth for the words I wasn’t allowed to say, a mask on my heart for the feelings I was not allowed to express. How many days and nights, locked-down in a room wishing on lives, wishing on far-away lands and emotional landscapes I so wanted to walk in, fear-free, mask-free.

Free.

Art & Creativity – Compass of Our Lives
What helped me survive that isolation? What helped me expand my vision, my senses, and bring reality closer, shaped exactly how I envisioned it? It was Art, always, there were the artists, the mentors, the writers, the muses, injecting my mind with their purposeful creations. Art and Creativity are the compass of our lives, the sails unfurled navigating towards the ends of any horizon, transporting us through dimensions, unlocking all locks, unmasking all masks. 

With the same instinct that brought me to cling on to the artists to survive my many lockdowns and experiencing the life I’m leading today, we at Creative Pois-On felt that we needed to cling on to the artists to understand this very challenging time that we are facing, find in them guidance and find with them the time to rediscover how our own creativity can lead us to phase 2, 3, 4… of our future. As we are finding new measures to contain the spreading of this virus, and we are looking for effective treatments, the testimony of the artists of our times living through this pandemic, can give us creative measures to contain the spreading of our fears and treat our minds and souls to re-design the more sustainable world of tomorrow, humanly, ethically, economically. 

That’s why in the midst of all of this we launched a special project –#CreativityWillSaveUs

#CreativityWillSaveUs – Enjoy our Web Series on Creative Pois-On Official Youtube Channel.

A video/podcast series and social media campaign – nominated for the prestigious United Nations SDG Impact Awards – where prominent figures from the international world of art, culture, and entertainment come together to reflect on the central value that art brings to all humanity during these challenging quarantine times of the global COVID-19 pandemic. The initiative is also designed to support the global community of artists who are seeing all of their venues temporarily shut down to safely prevent the spreading of the Corona Virus.


Listen to the Podcast Series Here below:

Creative Pois-On thinks that this is the time to go back to basics, to the essential DNA of its mission: “More than 7 billion people are living on Planet Earth. Every single one of us is like an isolated island, a polka-dot (Pois, in French), seemingly disconnected from one another. Laptops, smartphones, and social media provide technological bridges, but the storylines we channel are the real threads for all of the living polka-dots around the world to truly connect in this infinite maze.” 

These words sound so incredibly current and important in this climate of fear and transformation. So Creative Pois-On thought to channel the extraordinary, talented voices of some of the artists whose stories and creations have been enriching the pages of the platform, both on the Creative Pois-On Podcast show, the editorial project – Storytelier – and the Creative Pois-On Official Youtube Channel. The reach extends beyond these outlets, enlarging CP’s tentacular maze to embrace a constellation of a different variety of artistic expressions and artists. All together they raise a voice that can break through these walls of isolation sending everybody a positive message that #CreativityWillSaveUs and that we can spend this time making the most out of our creative powers.

Follow us on this journey with the goal to find ourselves renewed and ready to soon unlock not only the doors of our houses but also the ones of our intuition, when this virus will dissipate and we will be asked to co-create the world of tomorrow, mask-free, fear-free.

Free. 

Ready, Set, Imagine!

Tommaso Cartia