By Daniela Pavan
Our Artistic Director Daniela Pavan, discusses the topic of Transformation from her business and bridge-builder perspective; in conversation with our host of the month, Digital Strategist, Beauty & Fitness Model and Executive Producer of Melange 2019, Mara De Los Santos.
Every month we discuss the monthly topic with Daniela by connecting the dots between the world of business and creativity, and we will explore its potential and share insights. This month we are talking about Transformation. How do you think Transformation can be explored from a business and a creative perspective?
Let’s listen to what Daniela has to say.
“Transformation is a huge connector between the creative world and the business environment, more than I expected. But in order for it to be effective, it looks like transformation needs creativity, therefore it can generate innovation. However, there is another key ingredient we shouldn’t forget which is good leadership. Good leaders can activate the creative spark and nurture innovation by being inspiring people for their teams. Also, we need to remember that there is another important force in this transformation process: the customer, real people, while technology is just an enabler. Think about communication, we always say brands communicate to customers, but it’s always people talking to other people, independently on the platform they use. Right? That’s why for example what we call digital transformation is not only about technology; it is even more about people and how to connect with them, how they interact and use technology. The key word here is customer engagement which can become customer delight through an excellent digital transformation. Creativity is an act of courage… and change requires brands to be brave as well. Tom and David Kelley in their book Creative Confidence say: ‘The combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them out.” They interviewed also Stanford professor Albert Bandura who demonstrated that our belief systems affect our actions, goals, and perception. People who believe that they can effect change are more likely to accomplish what they set out to do. Professor Bandura calls this “self-efficacy.” According to his findings, people with self-efficacy set their bar higher, try harder and persevere longer, which brings them to show more resilience in the face of failure.
It is like that a complete, new world of possibilities can emerge when people overcome the fears that block their creativity. Rather than feeling paralyzed in front of challenges, they are open to experience new opportunities and learn from them.”
For more of Daniela’s tips to transform your business, listen to the full Creative Bridge episode.
So… ready, set, imagine!